Origin and Meaning
The trend stems from Tyla's track "Chanel," where the lyrics reference the luxury fashion brand as a symbol of being cherished and spoiled in a relationship. As Tyla explained in interviews, it's not just about material items—it's about feeling valued like a "gift" or something precious. Key lines include: "How you say you love me? You ain't put me in Chanel," which users interpret as calling out insincere love without the effort to "elevate" someone.
tiktok.comThey Say Love Me Put Me in Chanel Full Song Lyrics | TikTok
The Dance Challenge
Participants perform upbeat, self-taught moves often involving hip sways, arm gestures, and confident poses to match the song's rhythm. Tutorials break it down step-by-step for beginners, focusing on sections like the chorus. Popular variations include duets, mashups (e.g., with holiday songs), and fashion-forward videos where creators "dress up" in Chanel-inspired outfits to embody the luxury vibe.
tiktok.comThey Say Love Me Put Me in Chanel Full Song Lyrics | TikTok
Why It's Viral
With over 46 million views on some videos, the trend's appeal lies in its empowering message and easy-to-learn choreography, boosted by hashtags like #PutMeInChanel, #TylaDance, and #ChanelChallenge. It exploded on TikTok in late 2025, inspiring global participation and cultural discussions on luxury in relationships.
houseofmarketers.com27 Best Ever TikTok Dance Challenges and Trends - HOM